Year-Round Advertising Opportunities 

FBA offers many opportunities to reach our members year-round, inclusive of Optics Weekly, FBA's e-newsletter featuring the latest industry news and updates, the Optics content hub - the association's main resource for fiber broadband intelligence offering prime viewership by industry experts, and dedicated e-blasts to FBA's database of more than 39,000 fiber broadband professionals.

Horizontal Ad in Optics Weekly e-Newsletter

FBA’s weekly e-newsletter, Optics Weekly features the latest industry news, events, regulatory/advocacy updates, educational opportunities, and more. Advertise in Optics Weekly and be seen by FBA’s entire membership

Sends: 39K recipients, weekly 

Distribution: Every Thursday

Ad Specifications:

• 1300x300 pixels
• File Format: .JPG
• Sponsor to provide trackable URL link

Positions and Pricing: (Pricing is per quarter)

• Top: below ‘Feature Articles’ section

FBA Members: $15,000 | Non-Members: $17,000

• Middle: In between ‘Member’ and ‘Industry News’ sections

FBA Members: $10,000 | Non-Members: $12,000

• Bottom: Above ‘Events and Education section

FBA Members: $7,500 | Non-Members: $9,500

Metrics Provided:

• Total sends
• Open rate
• Click rate

Horizontal Ad on Optics Content Hub 

FBA’s main resource for fiber broadband intelligence, the Optics content hub provides prime viewership by industry experts.

Average Monthly Page Views: 9,198

Ad Specifications:

• Leaderboard: 930x180 pixels
• File Format: .JPG
• Sponsor to provide trackable URL link

Position: Leaderboard placement (top)

Pricing: 

• Quarterly

FBA Members: $7,000 | Non-Members: $10,000

• Monthly: (Based on availability. First-come, first serve.)

FBA Members: $2,500 | Non-Members: 3,500

Submission Deadline: 25^th day of previous month

Metrics Provided: Monthly page views

Dedicated EBLAST | FBA Members: $6,000 | Non-Members: $7,000

Promote your product(s) or service(s) to FBA’s database of more than 39,000 fiber broadband professionals with a dedicated email blast. ONE advertiser per blast!

Distribution: Deployment usually each Friday (Inquire for available dates)

Requirements:

• HTML source code (provided as .TXT file)
• Images must be publicly sourced; URLs linked
• Subject line, pre-header (optional), email body, reply-to email address
• All content subject to approval by FBA prior to deployment
• Inventory is limited. Book early!

Submission Deadline: One week prior to distribution date

Metrics Provided:

• Total sends
• Open rate
• Click-through rate

Year-Round Advertising Opportunities PDF